This was the 2010 ArtFest Advertising Campaign
This page is dedicated to showing our artists how we promote ArtFest Fort Myers. To create the largest buying crowd possible. We make sure that we establish connections with every media outlet in the Southwest Florida area. We fill the pages of local news papers, magazines and billboards. We partner with local hotels who offer ArtFest Fort Myers packages during that weekend that include VIP tickets to the event.
2009's attendance was record-breaking at 60,000 patrons. Attendees purchased artwork at levels that will bring the artists back and increase future applications - the keys to a great art festival.
The 2010 Marketing Campaign is valued at $150,000 and will create over 5 million impressions in a 3 week period.
This dynamic and effective campaign was made possible by the generous support of all our Media Partners and the Tourist Development Council Marketing Grant.
2009's attendance was record-breaking at 60,000 patrons. Attendees purchased artwork at levels that will bring the artists back and increase future applications - the keys to a great art festival.
The 2010 Marketing Campaign is valued at $150,000 and will create over 5 million impressions in a 3 week period.
This dynamic and effective campaign was made possible by the generous support of all our Media Partners and the Tourist Development Council Marketing Grant.
We run a total of 150 commercials during the 10 days prior to ArtFest on WINK - an affiliate of CBS and WGCU - local public T.V.
Billboards: 15 Digital and Stationary in Lee County
Print
▪ The News-Press
▪ The News-Press
▪ Florida Weekly
▪ Happenings A & E Magazine
▪ Times of the Islands
▪ Seabreeze Communications
▪ Gulf and Main Magazine
▪ Expressions Magazine
▪ Grandeur Magazine
▪ Parent & Child Magazine
▪ Lee County Family News
▪ Bonita Living
▪ RSW Magazine
These are just a sample of the representation of the 65 print ads seen over the 2 week period prior to Artfest.
Print Ads are 1/4 to 1/2 page in all publications
Radio
▪ Gator Country
▪ Gator Country
▪ BOB FM
▪ MIX 104.7
▪ WINK-FM
▪ WOLZ
▪ Smooth Jazz
▪ WTLT
▪ WARO
▪ WINK-AM
▪ WGCU
These are the top ten radio stations in Southwest Florida who broadcast our commercial 275 times during the 10 days prior to ArtFest
Internet: Festival Website, Off-Site Banner Ads,
Twitter and Facebook
