This was the 2010 ArtFest Advertising Campaign
ArtFest Fort Myers is honored to be the 2010 Chrysalis Award Winner for Sales & Marketing.
Our 2010 marketing campaign created large crowds of up-scale, in-county and out-of-county attendees at the art festival.
2009's attendance was record-breaking at 60,000 patrons. Attendees purchased artwork at levels that will bring the artists back and increase future applications - the keys to a great art festival.
The 2010 Marketing Campaign is valued at $150,000 and will create over 5 million impressions in a 3 week period.
This dynamic and effective campaign was made possible by the generous support of all our Media Partners and the Tourist Development Council Marketing Grant.
We run a total of 150 commercials during the 10 days prior to ArtFest on WINK - an affiliate of CBS and WGCU - local public T.V.
Billboards: 15 Digital and Stationary in Lee County
▪ The News-Press
▪ Florida Weekly
▪ Happenings A & E Magazine
▪ Times of the Islands
▪ Seabreeze Communications
▪ Gulf and Main Magazine
▪ Expressions Magazine
▪ Grandeur Magazine
▪ Parent & Child Magazine
▪ Lee County Family News
▪ Bonita Living
▪ RSW Magazine
These are just a sample of the representation of the 65 print ads seen over the 2 week period prior to Artfest.
Print Ads are 1/4 to 1/2 page in all publications
▪ Gator Country
▪ BOB FM
▪ MIX 104.7
▪ WINK-FM
▪ WOLZ
▪ Smooth Jazz
▪ WTLT
▪ WARO
▪ WINK-AM
▪ WGCU
These are the top ten radio stations in Southwest Florida who broadcast our commercial 275 times during the 10 days prior to ArtFest
Internet: Festival Website, Off-Site Banner Ads,
Twitter and Facebook
